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Topical talk on marketing
Like to know more about effective communication and marketing – and the positive impact they can have on you and your business?
Click below to view our regular and topical Mills Blog which tackles relevant subjects such as:
- getting your message across
- creating a compelling business offer
- company slogans that actually work
- apt names for your new products
- using real people in your promotions
- what marketing and yachting have in common
LATEST POST: Boris Sets a Rumpled Example
What's Boris Johnson's main appeal? Anti-slickness. The new British prime minister is notorious for his . . . Read more
Peter J. Mills is an awarded writer who has had more than 50 articles on communication and marketing published in business and mainstream journals. His work has appeared in Marketing, BNet.com, The Australian, B&T, Ad News, Marketing Magazine (NZ), Industry Update, Azimuth, Inclean and elsewhere.
Read his recently published article in Industry Update: "Industrial Copywriting Isn't Like Selling Steak Knives"
For three years, Peter was marketing commentator on ABC Radio's NightLife, networked across Australia.